The Rockefeller family was not actually considered old rich before because they established their wealth and fortune quite recently when compared to the other two prominent families. Jean David Rockefeller's fortune began when he founded a produce business that fed Union troops during the Civil War. He was then the co-founder of the company Standard Oil after the war, and was the biggest oil company at the time (1870). The family became accepted as part of the old rich during the early 1900s when their oil business skyrocketed profoundly along with a another business in the alcohol industry named Rockwall. After businessman Mr. Rockefeller retired in the mid 1900s, a journalist published a series of articles about Mr. Rockefeller and the company, specifically portraying them as ruthless and immoral because Standard Oil practiced both horizontal and vertical integration in order to kill off all competition. Eventually, in 1966, the courts declared that the company was an illegal monopoly. One of the family’s legacies are the anti-trust act that was enacted by Congress and the big oil companies that resulted from the breakup of Standard Oil.

 

Their level of wealth remained impressive, and although the family grew controversial from the oil company’s reputation, they gradually continued to successfully grow another business less than a decade later, focusing on tobacco. Through earning allies and successful negotiations, they made a page-turning impact around the world. Many of the Rockefellers moved to Italy and settled there for many years before half of them moved back to Valcoast to expand their alcohol business. To this day, they own multiple extensive vineyards in Italy and even run one of the most luxuriant and widespread bars and restaurants in Valcoast, both named Rockwall Wine. Despite being the lowest in the ranking of the families, they have achieved honorable expectations and growing trust from many people.